NHL Winter Bridgestone Winter Classic:  In just a few short years, the Winter Classic has become a New Year's Day tradition.  Broadcast nationally on NBC and internationally on CBC, the Winter Classic takes hockey back to its roots and the great outdoors. Ignition's David Parks served as Supervising Creative Producer on three NHL Bridgestone Winter Classics as well as its Canadian cousin, the Heritage Classic. David helped develop and implement the pre-game and intermission entertainment, paying tribute to each host city’s unique heritage. Fan engagement such as card stunts, celebrity performers and sponsored giveaways created fun and festive events in Boston, Pittsburgh, Calgary and Chicago, of which Yahoo Sport's Ross McKeon wrote, "There's never been a perfect game pitched at the 95-year-old Wrigley Field ... but it took the NHL just one try to produce one”.